Rob Nusbaum, president and CEO of Berloni America, spoke with DBusiness Daily News about the opening of the EuroAmericaDesign in Troy, a comprehensive 15,000-square-foot showroom that carries thousands of products for kitchens, baths, and closets — all under the same roof.
1. DDN: Why did you decide to open EuroAmericaDesign?
RN: EuroAmericaDesign fills a void the marketplace. I opened Berloni America, which is the United States distributor for Berloni Italy, about six years ago. We had this beautiful 15,000-square-foot showroom, but we didn’t sell direct. We basically used it to train our dealers. (Now,) it’s kind of like one-stop shopping for everybody — for the decorator, the builder, the architect, and the end consumer.
2. DDN: What are the current trends in kitchen and bath designs?
RN: Tastes have changed over the last several years. Before, the market used to be more than 90 percent traditional, with the crown and base moldings and so on. Now, at least 35 percent of the market has switched over to contemporary or transitional — which is really the European way. People like the European cabinets, which have cleaner lines. There’s not a lot of fancy moldings or anything like that. They're simple yet elegant. They're also very efficient because the Europeans, out of necessity, don't waste an inch of space in the interiors of cabinets — particular in smaller kitchens.
3. DDN: Are you selling more for renovations or new homes?